I-42 Construction Impacts: How James City Businesses are Coping with Customer Loss (2026)

The ongoing construction of the I-42 project has brought about significant changes to the landscape of James City, with businesses bearing the brunt of the impact. The shifting of traffic to newly constructed service roads has resulted in detours and closures, causing a ripple effect on local businesses. As a result, many business owners are struggling to keep their doors open, with some even having to close their storefronts and lay off employees.

One of the most affected areas is Highway 70, known for its businesses. Elizabeth Zeitlin, the owner of The Brew House, has seen a 25% drop in business at times, with customers unable to access her establishment due to the construction. She believes that the latest changes to access points will help bring customers back, but the uncertainty and confusion caused by the construction have been detrimental.

The impact of the construction is not limited to individual businesses. Ortiz, who opened The Daily Dough in October of last year, had to close her storefront and let go of most of her employees due to a drastic downturn in business. The construction has caused a significant disruption to the local economy, with businesses struggling to adapt to the changing landscape.

The construction has also caused confusion and frustration for drivers, with the landscape changing by the hour. The shifting of traffic to service roads has resulted in detours and closures, making it difficult for drivers to access local businesses. This has led to a decline in business for many, with customers going elsewhere due to the inconvenience.

The I-42 project is a necessary undertaking, but the impact on local businesses cannot be ignored. The construction has caused significant disruption to the local economy, with businesses struggling to adapt to the changing landscape. The latest changes to access points may help bring customers back, but the uncertainty and confusion caused by the construction have been detrimental. It is crucial for the DOT to consider the impact on local businesses and work towards minimizing the disruption caused by the construction.

In my opinion, the I-42 project is a necessary undertaking, but the impact on local businesses cannot be ignored. The construction has caused significant disruption to the local economy, and it is crucial for the DOT to consider the impact on local businesses and work towards minimizing the disruption caused by the construction. The latest changes to access points may help bring customers back, but the uncertainty and confusion caused by the construction have been detrimental. It is essential to find a balance between progress and preserving the local economy.

I-42 Construction Impacts: How James City Businesses are Coping with Customer Loss (2026)
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