49ers star Christian McCaffrey shares his top financial advice for kids
Updated: February 4, 2026, 6:47 p.m. ET
Bay Area students were surprised to find themselves at a financial literacy conference, where they would meet the renowned entrepreneur and record-setting running back for the San Francisco 49ers, Christian McCaffrey. The event, hosted by Intuit for Education, was part of a larger initiative during Super Bowl week to promote financial literacy. When McCaffrey took the stage, the crowd erupted in cheers, echoing the excitement of a home game at Levi's Stadium.
In an interview with Greg Johnson, Intuit's executive vice president and chief commercial officer, McCaffrey shared his insights on money management. He emphasized the importance of financial literacy, especially for young people, as he wished he had access to such programs during his high school years.
McCaffrey's journey from college debt to sudden wealth is a testament to the rapid financial shifts athletes can experience. At just 20 years old, he entered the NFL, transitioning from owing money for parking tickets to earning an NFL salary. As one of the best running backs in football, he signed a two-year extension with the San Francisco 49ers in 2024, averaging $19 million per year, a significant increase from his previous contract.
His key piece of advice for kids before receiving their first paycheck is to "learn the language of money." This goes beyond understanding financial terms; it involves finding wise financial advisors, especially those who have learned from their investment failures.
One of the most memorable moments came when a student asked about McCaffrey's first big purchase. He humorously recalled buying a matte black Aston Martin, which he sold a year later due to his lack of use. This anecdote highlighted the importance of practical financial decisions.
David Zasada, Vice President of Education and Corporate Responsibility at Intuit, emphasized the value of financial literacy, especially for kids who often don't consider it until making significant financial decisions. He compared it to the preparation needed in sports for game day success, advocating for financial literacy education in high school to ensure success after graduation.
The event showcased the fusion of NFL star power and real-world financial lessons, with Intuit providing free resources and professional development for teachers and students, aiming to empower young people with financial tools they might not otherwise access.
